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04/11/2003
Readers' Comments and Responses

Michele White: Microbusiness will offer economic strength

Date: Wed, 9 Apr 2003 11:40:50 -0500
To: Ron May <ron@themayreport.com>
From: Michele White <Michele@WorkInMotion.net>
Subject: Microbusiness will offer economic strength

Ron,
Apparently, "small will be beautiful." Let's encourage the State of
Illinois, City of Chicago, the Chicagoland Chamber of Commerce, and other
groups to lead in the response to this trend . . . .
Michele

Michele White, Principal
Work In Motion
Marketing that moves bottom lines
http://www.workinmotion.net

312.421.6725
michele@workinmotion.net
717 N. Noble, Chicago, IL 60622

----- Original Message -----
From: "The Herman Group" <alert@herman.net>
To: "Subscribers" <subscribers@herman.net>
Sent: Wednesday, April 09, 2003 3:13 AM
Subject: Herman Trend Alert: Microbusiness will offer economic strength

Herman Trend Alert: Microbusiness will offer economic strength April 9, 2003

It is a well-known fact that the strongest growth in employment comes from
small business, not major corporations. Small businesses form a stable and
active sub-economy. Recognized or not, small companies-including "micro-
businesses" with just a few employees, are in the vast majority of
businesses everywhere.

Community leaders, anxious to build the economic health of their area,
court large businesses with tax incentives and other inducements. Chambers
of Commerce typically invest more time and attention to executives and
owners of large and mid-size operations than they do to small firms.
Amazingly, some cities still have antiquated laws prohibiting citizens to
run businesses from their homes.

Future economic growth will come from microbusinesses operated by one
person with a couple of employees or subcontractors. These companies will
be highly responsive, agile, and resilient. We'll describe them as
"elastic," as well, because they'll be able to stretch quickly to handle
client projects or customer needs, then shrink back to their original size
as soon as the job is done.

These small business will often be highly mobile. They can locate anywhere
and be in profitable operation instantly. Many of them will serve a
regional, national, or international customer base, perhaps from a spare
room in a home or apartment. Communications and other technologies have
removed all functional limitations.

Where will these valuable businesses go to operate? The communities that
invite them, welcome them, encourage them, support them, and involve them.
Those communities will benefit from having citizens who are active people,
make a personal difference, and pay more taxes. Wise communities will purge
their ordinances and regulations of anything that blocks or inhibits small
or microbusiness. They will assure that the Chamber of Commerce is
genuinely inclusive.

During the economic slowdown, many people formed small businesses, the
majority operating from the owner's home. These new businesses successfully
generated income to survive this difficult period. As the economy improves,
these micropreneurs will think carefully about whether they want to rejoin
the corporate rat race. The increasingly robust economy will provide more
opportunities for new business creation.

The future is small.

*****

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*****

Herman Trend Alerts are written by Roger Herman and Joyce Gioia, strategic
business futurists, Certified Management Consultants, authors, and
professional speakers. Comments are welcome; many are posted on the
www.hermangroup.com website. Archived Herman Trend Alerts can be viewed at
www.hermangroup.com/archive.html.

*****

Copyright 2003 by The Herman Group--reproduction for publication is
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